A Woman’s Worth

A Woman’s Worth

The worth of a woman was a very interesting topic when I was asked to be a part of the Santita Jackson and Friends Show earlier this week. Santita Jackson is the oldest daughter of civil rights activist, Jesse Jackson. The show was taped at the legendary Rainbow Push Headquarters in Chicago.
 

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While I was thinking about what we would discuss during the taping, I started to ponder the title of the program and the value that women have in our society.

In many cases, women are devalued and considered less than in lots of societal terms. We are paid less than men. We are victimized at higher numbers across the board. There are countless examples of all the areas in which there are reduced images and thoughts of us.

But I am so grateful that my personal value is not attached to societal norms nor opinions. My value has been instilled in me by my parents and my dignity is grounded in the essence of who I am. No images on television, lyrics in the latest rap song nor words from any man or woman can change what I know to be the truth about who I am.
 

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But what about all those who do not know their value? Those who were not fortunate enough to have two parents to instill such beliefs in them where what they think they are is directly tied to the reduced versions of who they were told they are by society. By the limiting thinking, capacity and shortcomings of others, an abundance of girls and women have been painted false perceptions of themselves.

It is the job of us all to speak life into girls and women at all levels and in all ways in our society.

They need us. We may be the only positive reinforcement that many of them will ever receive.

Click here to watch A Woman’s Worth episode of the Santita Jackson & Friends Show.

My dress is by Byron Lars Beauty Mark.


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Why the Right Branding Can Make Your Business Boom

Why the Right Branding Can Make Your Business Boom

Branding has been very much on trend in the business world over the last several years. So much so that entrepreneurs can spend anywhere from $3,000 to over $30,000 to have someone come up with the perfect brand for them.

The perfect branding speaks to exactly what your business represents. It’s tied to its ideas, beliefs, principles and many other factors that speak to those that come in contact with your business and brand.
 

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Great branding can give you opportunities that your business doesn’t even necessarily deserve. You can lack the experience, and even the knowledge in some cases, but if your branding is powerful – you can definitely win the race.

People love to see beautiful images, photography, polished graphics, effective messaging, professional logos and consistency throughout the different areas of your brand and business.

The right branding will attract potential customers, clients and partners to you. It will draw the attention of those who might want to get to better know you, your business, and your offerings.
 

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Your brand shows up in the room before you and stays long after you are gone.

I have received a variety of offerings specifically from people being attracted to our brand. I was hired a couple of years ago to be the keynote speaker for a major city event by a person who was attracted to the branding from one of our Facebook ads.

I also received an offer from a Bravo star who was interested in going into business with me. My branding attracted her to me. Unfortunately, her brand repelled me from working with her.

The last example I will share was when I was offered to be on a panel of a major city event. There was a famous author and filmmaker who was going to be a part of it as well. Solely based on the branding of my business, they reduced the author’s compensation so that they could include me and they paid me a higher fee than they paid her. That is the power of great, effective branding.
 

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Spend some time today thinking about what your business represents and the messaging it’s putting out in the world as well as the brand you are creating for yourself as an individual. For many entrepreneurs, both the brand of your business as well as the branding for yourself as an individual are affecting your business’ bottom line.

If you need support and assistance creating your brand, or rebranding your business, please email us at info@leverageupyourbusiness.com. We’d love to be able to assist you.

My dress is by Byron Lars Beauty Mark.


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The Top 5 Things to do When Your Business is in a Lull – Part 2

The Top 5 Things to do When Your Business is in a Lull – Part 2

This is a continuation of Part 1.

3. Change Your Mindset

Although you may feel responsible for where your business is, your continual abuse to yourself will not get you and your business out of the hole. Nothing good ever comes out of a negative state of mind. You have to be able to look at the possibilities and know that your best days are yet ahead of you to pull you through this season.

Beating yourself up will not change a thing. To the contrary, it will just make things worse for you. Give yourself a designated time to feel bad about the situation, cry, scream do whatever you need to do and then get up and go into beast mode to get the problem resolved.
 

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4. Do a Business Assessment and Make the Necessary Changes

Some entrepreneurs are able to do this for themselves, but others will need the support of someone else to come in to do it. Doing a business assessment can show you exactly where your gaps are in your business and how they need to be filled. The most effective business assessments are done by someone from the outside that does not have any ties or emotional connections to the company. Although there are some companies that can do them effectively from the inside.

The most important factors related to this is that the problems are identified, changes are made and the challenges that have been reeking havoc on the business are ultimately resolved.

5. Get Support

Often times we cannot do this on our own. It often requires assistance to make it to the other side. I am always astonished at how entrepreneurs with no business education or previous experience think that they are supposed to be able to find success in business simply by starting one. When I discuss this with entrepreneurs, they are often surprised by how ridiculous that sounds, but so many have succumbed to it.

If you have not been educated on how to create and grow a successful business, you are doing a tremendous disservice to your business and ultimately yourself. I can’t begin to express to you how factual of a statement that is. And the lack of you doing so will be your ultimate downfall.
 

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If you are not satisfied or happy with where things are in your business, it is your fault. As a business owner, you are responsible for guiding and keeping the ship afloat. If you cannot do it on your own, it is your sole responsibility to get the support you need from others to help you find your way. And if you don’t, you deserve exactly what you get.

This may sound harsh to you, but this is a simple fact and if you don’t shift your mindset around what is required to create and build a successful business, you will be part of that ever growing statistic of the majority of businesses that open and close in just a matter of a few short years.

Don’t become a statistic because of your ego. Give yourself every chance you can to create a business and the life that you, your family and your unborn legacy deserves.

If you want to learn the Top 7 Critical Steps to Grow Your Business to Multiple Six-Figures and Beyond, download my Free eBook HERE.


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Why Marketing Matters

Why Marketing Matters

At a recent speaking engagement filled with entrepreneurs, I talked about the importance of marketing and how it is essential to the life and growth of your business. After the event, I was in a session with one of the attendees and she shared with me how a colleague of hers was doing so well in her business with tons of customers and how she was not. The attendee also shared that her colleague was using Facebook ads to market her business, which was helping it to grow tremendously.
 

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She then went on to ask me if there was any hope for her business, or if she was just at a dead-end? I chuckled before responding then said, “Tell me what you think? Do you think you are at a dead-end in your business?”

The reason I posed the question back to her was because she had just described to me what her colleague was doing, which was the complete opposite of what she was doing, but then wondered if there was hope for her to grow her business. The answer was of course she could grow her business!

Businesses are only at dead-ends because their owners are at a dead-end and they didn’t evolve or grow themselves enough to grow their businesses. She spends absolutely no time nor money into marketing her business, but expects and desires the results of someone who does. That is completely illogical. And unfortunately, this is what the majority of entrepreneurs do. They expect tremendous results with little to no marketing efforts at all.

There are nearly 500,000 new businesses started each month in the US. If you do not emerge from the millions of other businesses out there, no one, including potential clients and customers, will even know that you exist.
 

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I am always amazed by how entrepreneurs believe that they’re supposed to get tremendous results without any of the necessary work to get them there. Business does not work like that. It is essential that you market your business so that people know who you are, what you have to offer and the value your business offers to those who need to solve the problem your business was created to solve.

It is most important to market your business before your bank account hits zero. You have to market before your revenue is low. You have to create a system that allows you to have ongoing marketing strategies and systems in place that are working in your business consistently so that your cash flow is never jeopardized.

All marketing options are not costly, some are actually free. But you must first learn the strategies and systems that are necessary to market your business to bring in new clients and customers in your business and to produce the revenue you desire to see in your business.


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Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

This is a continuation of Part 1.

There will be seasons in owning a business where you’ll have a lot of wins and there will be certainly seasons when you’ll have a lot of losses. But whichever way the seasons blow, you must be ready and willing to do whatever is necessary to adjust with the times.

What is extremely important and connected to the characteristic of malleability is resilience. You have to be able to adjust and maneuver to whatever is happening in your business and you have to be equally able to recover from setbacks that occur as well.

You will undoubtedly hit obstacles and adversity along the way. So, you must be able to recover quickly from those trials and struggles to land back on your feet and be able to live in your business another day.
 

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3. Are You a Problem Solver?

One of the top things that you will do as an entrepreneur is solve problems. Each day will offer you the opportunity to discover new ways of solving new challenges that face your business. Doing so will grow you in ways you can’t even imagine. So, problem-solving, and the ability to do so is a quality that is necessary and essential as a business owner.

4. Are You Open to Growth and Learning?

Entrepreneurship is all about learning and growing. If you are not interested in either, the world of entrepreneurship is not for you. Most entrepreneurs go into business without ever having any business experience or knowledge. Although not the best way to go into business, most of these entrepreneurs end up learning on the job. You have to be willing to adjust your thinking, adjust your doing and be open to ideas and concepts you never imagined before.

If learning and growing is not on your list of ambitions or if it’s something you’re resistant to doing, entrepreneurship is definitely not the right option for you. However, if you are open to learning different ways of thinking, different ways of being to improve all levels of your business and of yourself, then entrepreneurship very well may be a great opportunity for you.

5. Do You Have Faith and Belief in Yourself?

Entrepreneurship is not the career to go into if you have low self-esteem. Why? Because the challenges you will inevitably face as an entrepreneur will create more insecurity and uncertainty in the belief of yourself than you had prior to going down this road.

Although you may have the support of staff, employees and team members, at the end of the day, when all the dust settles, if you do not believe in yourself and your ability to hurdle the challenges and move forward, you will not succeed.
 

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A big part of the entrepreneurial game is the mental development and processing that has to occur long before you see successes in your bottom line. If you do not believe in your ability to weather the storms, you too, as many that were discussed at the beginning of Part 1 of this article, can very easily find yourself in a depressive state of mind.

All the preparation in the world will not prevent you from having to endure some trials and challenges in running a business. Even with them, it does not mean it is not doable – what it does mean is that you have to put yourself in the best position possible to make the best choices that will put your business in the most optimum position to succeed.

It also means that before you throw your hat in the entrepreneurial ring, you should work on developing some of the characteristics that will be essential to keep you in the game. I’m a believer that it can be done. But you have to be willing to stay on your grind, persevere and do all that is necessary to keep your business and yourself in the game.

Affirmations can help you break through fears, challenges, self-doubt and all sorts of things that block us.

The 7 tips I offer in this free report have the amazing power to help you break through these blocks so you can soar! Access the free report here.


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Top 5 Ways to Know If You’re Cut Out to Be an Entrepreneur – Part 1

Top 5 Ways to Know If You’re Cut Out to Be an Entrepreneur – Part 1

Many people see entrepreneurship as a sexy alternative to a 9-to-5. The problem with that view is that it is so far more than that and so far more difficult than the perception of what it appears to be.

Often times people see entrepreneurship as a means of creating freedom, flexibility, and great wealth. What they normally don’t see are the trials, hardships, lack of funding and uncertainty which can be a significant part of the journey as well.
 

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A recent study showed that entrepreneurs have a high rate of depression. It is connected to the life of uncertainty, often lack of stability and ongoing hardships that entrepreneurs face at times. Obviously, that’s not all of what entrepreneurship is but you better know before you go into it that these factors certainly amount for some of it.

So, these are the top 5 ways to know if you are cut out to be an entrepreneur.

1. Are You Able to Deal with Uncertainties?

At some point in your business, or your career of entrepreneurship, you will face uncertainty. No matter who you are or what type of business you open, uncertainty is most certainly to be a part of your path. It doesn’t mean you can’t create certain pieces to put you in the best position, but what it does mean is that even with that being the case, uncertainty is guaranteed to be an element you face along the way.

There can be uncertainty around staffing, finances and reaching goals among other things. But it is crucial to be able to handle the uncertainties and not allow them to slow you down or stop you from moving forward in your business venture.
 

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2. Are You Able to be Malleable?

The reason you need to be malleable is because you are going to have to take some hits and curveballs along the way. There will be times when what you expected to occur doesn’t happen and what you hadn’t expected will. So, you must know how to move with the flow of things and to be adaptable to the differing circumstances you will face on your path.

Check out Part 2 of this article here.


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