The Greatest Pivot of My Life

The Greatest Pivot of My Life

It was over a decade ago, during the Great Depression, I was in the midst of a collapsing economy and the fall of the real estate market.

I know what it feels like to be in the midst of a crashing economy all around you. That is what I experienced then a decade ago when the world of real estate was collapsing.

Instead of collapsing with it, I decided to do the only thing that would change everything and allow me to alter my current and future life. I decided to focus on and take control of the only things that I could control at the time. I decided to pivot.
 

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I pivoted into a lane that I knew wasn’t just for that moment. It was bigger than that. It was the future. A lane that was just in its infancy at the time. A lane that could reach every corner of this great big world.

I immersed myself studying for years before coming up for air to learn all of the areas necessary to allow me to grow and grow fast. It was as if I was back in law school again. I looked up and I had built the foundation of what now allows me to live a life where I can call two continents on opposite sides of the world home. A world where I have clients all over the globe. A world where I can run my business working less than 10 hours a week. A world where I can run it from absolutely anywhere on earth. A world where I reach millions of people through our platforms which include a nationally syndicated television show in America.
 

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And now in the midst of another economic disruption in the global economy, I am one of the very blessed few whose business has not been negatively impacted by this new world of quarantine and social distancing. Instead a decade later, I am in the forefront of an industry that is in the midst of its greatest growth in history.

The lane is online. The commodity is digital assets.

The time is now. If you’ve ever thought your life was supposed to be far greater than the one you currently created or if you’ve been in business, but know there’s so much more for you, decide this will be the moment in history where you made a pivot, took a silver lining and used it to change everything in your life and turned it into something almost unrecognizable.

Let me show you how.

Join me LIVE on my Masterclass – HOW TO GROW YOUR BUSINESS ONLINE (EVEN NOW) AT TOP SPEED IN 90 DAYS USING A PRODUCT, PROGRAM OR PACKAGE! Get all the info here.


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The Power of the Pivot In Both Business & In Life

The Power of the Pivot In Both Business & In Life

It is two months after the initial quarantine across much of the US and I am still hearing from business owners who are waiting on the sidelines to see when it will be time for them to restart their businesses. Although according to the medical experts, it can be at the earliest 12-18 months before there is any normalcy found as it relates to the need to no longer social distance.

If we are fortunate enough globally to have a vaccine, the earliest it could be delivered to the masses in America is estimated at least 12 to 18 months from now. So what is a business owner of a company to do who has completely dried up financially during this corona season?
 

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There is only one thing to do and that is to pivot. What do you mean by that you ask? You must now select another way to create revenue in your current business until this season is over. This does not mean that you will never be able to go back to your primary revenue streams of the past. What it does mean is that you are not going to wait until that moment comes again to start bringing in income. Because right now, we have a new, semi-permanent normal to contend with.

Even during regular times, when things were “normal,” companies were forced to pivot and re-create themselves. The ones that didn’t soon passed away.

Examples of these are Toys “R” Us®, Blockbusters®, Sears® and the list goes on. Why is pivoting, reinventing and adjusting required? Because life is ever-changing. Businesses are ever-changing. Your customer is ever-changing. The world and society are ever-changing. And if you do not change with them, you will soon have nothing to change at all. Because before you know it, your business will be done.

This is not unlike our regular lives. Our lives are constantly changing. We are constantly evolving. And when we do, we have to change the things that are no longer working for us and find the new things that produce the results and breeds the new elements we want to call forth in our lives.
 

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Business is the same. We have to find new ways to attract potential clients and customers. We have to find new problems to solve. We have to evolve with technology, society and time. And if we don’t, we will be left on the sidelines while evolution passes us by.


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Are Full Time and Part Time Entrepreneurs Created Equal? I Think Not.

Are Full Time and Part Time Entrepreneurs Created Equal? I Think Not.

All entrepreneurs are not equal. They are not all the same. I was recently thinking about entrepreneurs versus non entrepreneurs. How entrepreneurs think differently, behave differently, dream differently, grind differently. And while I was thinking about that another question crossed my mind.

Are all entrepreneurs the same? Specifically, I thought of the difference between full-time entrepreneurs versus entrepreneurs with a day gig? Are they equal or are they innately different?
 

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I think they are very different. Both types of entrepreneurs can understand particular experiences. They both understand how to see something other than what currently exists. They understand that by doing something different, you can create something that never existed before that is self sustaining. But what is uniquely different is that the part time entrepreneur will never know or understand the level of the grind and the impact of it if they always remain part-time.

I often say that some of my best, most successful clients are those that lost their jobs. And the reason they are more successful is because they have a different kind of grind. Especially the ones that take care of their families. There is no back up plan. They have to make it work. Their lives and their family’s lives depend on it. And when that occurs, a new something deep down on the inside comes to life in a different way that a part-time entrepreneur really can’t understand at the same level.
 

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Before you’ll start posting, I’m not suggesting that one is better than the other. They are both entrepreneurs. Both with the opportunity to do and create amazing things, but that full-time, only time, all consumed and absorbed 24/7 entrepreneur is a different type of beast. And until that part-time entrepreneur, becomes a full-time, all-time entrepreneur, they will never really understand the depths of what it truly means to be an all consumed, all in and at risk, full blazing entrepreneur.


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A Woman’s Worth

A Woman’s Worth

The worth of a woman was a very interesting topic when I was asked to be a part of the Santita Jackson and Friends Show earlier this week. Santita Jackson is the oldest daughter of civil rights activist, Jesse Jackson. The show was taped at the legendary Rainbow Push Headquarters in Chicago.
 

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While I was thinking about what we would discuss during the taping, I started to ponder the title of the program and the value that women have in our society.

In many cases, women are devalued and considered less than in lots of societal terms. We are paid less than men. We are victimized at higher numbers across the board. There are countless examples of all the areas in which there are reduced images and thoughts of us.

But I am so grateful that my personal value is not attached to societal norms nor opinions. My value has been instilled in me by my parents and my dignity is grounded in the essence of who I am. No images on television, lyrics in the latest rap song nor words from any man or woman can change what I know to be the truth about who I am.
 

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But what about all those who do not know their value? Those who were not fortunate enough to have two parents to instill such beliefs in them where what they think they are is directly tied to the reduced versions of who they were told they are by society. By the limited thinking, capacity, and shortcomings of others, an abundance of girls and women have been painted false perceptions of themselves.

It is the job of us all to speak life into girls and women at all levels and in all ways in our society.

They need us. We may be the only positive reinforcement that many of them will ever receive.

Click here to watch A Woman’s Worth episode of the Santita Jackson & Friends Show.

My dress is by Byron Lars Beauty Mark.


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Why the Right Branding Can Make Your Business Boom

Why the Right Branding Can Make Your Business Boom

Branding has been very much on trend in the business world over the last several years. So much so that entrepreneurs can spend anywhere from $3,000 to over $30,000 to have someone come up with the perfect brand for them.

The perfect branding speaks to exactly what your business represents. It’s tied to its ideas, beliefs, principles and many other factors that speak to those that come in contact with your business and brand.
 

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Great branding can give you opportunities that your business doesn’t even necessarily deserve. You can lack the experience, and even the knowledge in some cases, but if your branding is powerful – you can definitely win the race.

People love to see beautiful images, photography, polished graphics, effective messaging, professional logos and consistency throughout the different areas of your brand and business.

The right branding will attract potential customers, clients and partners to you. It will draw the attention of those who might want to get to better know you, your business, and your offerings.
 

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Your brand shows up in the room before you and stays long after you are gone.

I have received a variety of offerings specifically from people being attracted to our brand. I was hired a couple of years ago to be the keynote speaker for a major city event by a person who was attracted to the branding from one of our Facebook ads.

I also received an offer from a Bravo star who was interested in going into business with me. My branding attracted her to me. Unfortunately, her brand repelled me from working with her.

The last example I will share was when I was offered to be on a panel of a major city event. There was a famous author and filmmaker who was going to be a part of it as well. Solely based on the branding of my business, they reduced the author’s compensation so that they could include me and they paid me a higher fee than they paid her. That is the power of great, effective branding.
 

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Spend some time today thinking about what your business represents and the messaging it’s putting out in the world as well as the brand you are creating for yourself as an individual. For many entrepreneurs, both the brand of your business as well as the branding for yourself as an individual are affecting your business’ bottom line.

If you need support and assistance creating your brand, or rebranding your business, please email us at info@leverageupyourbusiness.com. We’d love to be able to assist you.

My dress is by Byron Lars Beauty Mark.


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The Top 5 Things to do When Your Business is in a Lull – Part 2

The Top 5 Things to do When Your Business is in a Lull – Part 2

This is a continuation of Part 1.

3. Change Your Mindset

Although you may feel responsible for where your business is, your continual abuse to yourself will not get you and your business out of the hole. Nothing good ever comes out of a negative state of mind. You have to be able to look at the possibilities and know that your best days are yet ahead of you to pull you through this season.

Beating yourself up will not change a thing. To the contrary, it will just make things worse for you. Give yourself a designated time to feel bad about the situation, cry, scream do whatever you need to do and then get up and go into beast mode to get the problem resolved.
 

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4. Do a Business Assessment and Make the Necessary Changes

Some entrepreneurs are able to do this for themselves, but others will need the support of someone else to come in to do it. Doing a business assessment can show you exactly where your gaps are in your business and how they need to be filled. The most effective business assessments are done by someone from the outside that does not have any ties or emotional connections to the company. Although there are some companies that can do them effectively from the inside.

The most important factors related to this is that the problems are identified, changes are made and the challenges that have been reeking havoc on the business are ultimately resolved.

5. Get Support

Often times we cannot do this on our own. It often requires assistance to make it to the other side. I am always astonished at how entrepreneurs with no business education or previous experience think that they are supposed to be able to find success in business simply by starting one. When I discuss this with entrepreneurs, they are often surprised by how ridiculous that sounds, but so many have succumbed to it.

If you have not been educated on how to create and grow a successful business, you are doing a tremendous disservice to your business and ultimately yourself. I can’t begin to express to you how factual of a statement that is. And the lack of you doing so will be your ultimate downfall.
 

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If you are not satisfied or happy with where things are in your business, it is your fault. As a business owner, you are responsible for guiding and keeping the ship afloat. If you cannot do it on your own, it is your sole responsibility to get the support you need from others to help you find your way. And if you don’t, you deserve exactly what you get.

This may sound harsh to you, but this is a simple fact and if you don’t shift your mindset around what is required to create and build a successful business, you will be part of that ever growing statistic of the majority of businesses that open and close in just a matter of a few short years.

Don’t become a statistic because of your ego. Give yourself every chance you can to create a business and the life that you, your family and your unborn legacy deserves.

If you want to learn the Top 7 Critical Steps to Grow Your Business to Multiple Six-Figures and Beyond, download my Free eBook HERE.


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