Why Marketing Matters

Why Marketing Matters

At a recent speaking engagement filled with entrepreneurs, I talked about the importance of marketing and how it is essential to the life and growth of your business. After the event, I was in a session with one of the attendees and she shared with me how a colleague of hers was doing so well in her business with tons of customers and how she was not. The attendee also shared that her colleague was using Facebook ads to market her business, which was helping it to grow tremendously.
 

facebook-marketing
 

She then went on to ask me if there was any hope for her business, or if she was just at a dead-end? I chuckled before responding then said, “Tell me what you think? Do you think you are at a dead-end in your business?”

The reason I posed the question back to her was because she had just described to me what her colleague was doing, which was the complete opposite of what she was doing, but then wondered if there was hope for her to grow her business. The answer was of course she could grow her business!

Businesses are only at dead-ends because their owners are at a dead-end and they didn’t evolve or grow themselves enough to grow their businesses. She spends absolutely no time nor money into marketing her business, but expects and desires the results of someone who does. That is completely illogical. And unfortunately, this is what the majority of entrepreneurs do. They expect tremendous results with little to no marketing efforts at all.

There are nearly 500,000 new businesses started each month in the US. If you do not emerge from the millions of other businesses out there, no one, including potential clients and customers, will even know that you exist.
 

online-advertising
 

I am always amazed by how entrepreneurs believe that they’re supposed to get tremendous results without any of the necessary work to get them there. Business does not work like that. It is essential that you market your business so that people know who you are, what you have to offer and the value your business offers to those who need to solve the problem your business was created to solve.

It is most important to market your business before your bank account hits zero. You have to market before your revenue is low. You have to create a system that allows you to have ongoing marketing strategies and systems in place that are working in your business consistently so that your cash flow is never jeopardized.

All marketing options are not costly, some are actually free. But you must first learn the strategies and systems that are necessary to market your business to bring in new clients and customers in your business and to produce the revenue you desire to see in your business.


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Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

This is a continuation of Part 1.

There will be seasons in owning a business where you’ll have a lot of wins and there will be certainly seasons when you’ll have a lot of losses. But whichever way the seasons blow, you must be ready and willing to do whatever is necessary to adjust with the times.

What is extremely important and connected to the characteristic of malleability is resilience. You have to be able to adjust and maneuver to whatever is happening in your business and you have to be equally able to recover from setbacks that occur as well.

You will undoubtedly hit obstacles and adversity along the way. So, you must be able to recover quickly from those trials and struggles to land back on your feet and be able to live in your business another day.
 

business-strategies
 

3. Are You a Problem Solver?

One of the top things that you will do as an entrepreneur is solve problems. Each day will offer you the opportunity to discover new ways of solving new challenges that face your business. Doing so will grow you in ways you can’t even imagine. So, problem-solving, and the ability to do so is a quality that is necessary and essential as a business owner.

4. Are You Open to Growth and Learning?

Entrepreneurship is all about learning and growing. If you are not interested in either, the world of entrepreneurship is not for you. Most entrepreneurs go into business without ever having any business experience or knowledge. Although not the best way to go into business, most of these entrepreneurs end up learning on the job. You have to be willing to adjust your thinking, adjust your doing and be open to ideas and concepts you never imagined before.

If learning and growing is not on your list of ambitions or if it’s something you’re resistant to doing, entrepreneurship is definitely not the right option for you. However, if you are open to learning different ways of thinking, different ways of being to improve all levels of your business and of yourself, then entrepreneurship very well may be a great opportunity for you.

5. Do You Have Faith and Belief in Yourself?

Entrepreneurship is not the career to go into if you have low self-esteem. Why? Because the challenges you will inevitably face as an entrepreneur will create more insecurity and uncertainty in the belief of yourself than you had prior to going down this road.

Although you may have the support of staff, employees and team members, at the end of the day, when all the dust settles, if you do not believe in yourself and your ability to hurdle the challenges and move forward, you will not succeed.
 

overcoming-obstacles
 

A big part of the entrepreneurial game is the mental development and processing that has to occur long before you see successes in your bottom line. If you do not believe in your ability to weather the storms, you too, as many that were discussed at the beginning of Part 1 of this article, can very easily find yourself in a depressive state of mind.

All the preparation in the world will not prevent you from having to endure some trials and challenges in running a business. Even with them, it does not mean it is not doable – what it does mean is that you have to put yourself in the best position possible to make the best choices that will put your business in the most optimum position to succeed.

It also means that before you throw your hat in the entrepreneurial ring, you should work on developing some of the characteristics that will be essential to keep you in the game. I’m a believer that it can be done. But you have to be willing to stay on your grind, persevere and do all that is necessary to keep your business and yourself in the game.

Affirmations can help you break through fears, challenges, self-doubt and all sorts of things that block us.

The 7 tips I offer in this free report have the amazing power to help you break through these blocks so you can soar! Access the free report here.


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Top 5 Ways to Know If You’re Cut Out to Be an Entrepreneur – Part 1

Top 5 Ways to Know If You’re Cut Out to Be an Entrepreneur – Part 1

Many people see entrepreneurship as a sexy alternative to a 9-to-5. The problem with that view is that it is so far more than that and so far more difficult than the perception of what it appears to be.

Often times people see entrepreneurship as a means of creating freedom, flexibility, and great wealth. What they normally don’t see are the trials, hardships, lack of funding and uncertainty which can be a significant part of the journey as well.
 

entrepreneur-man
 

A recent study showed that entrepreneurs have a high rate of depression. It is connected to the life of uncertainty, often lack of stability and ongoing hardships that entrepreneurs face at times. Obviously, that’s not all of what entrepreneurship is but you better know before you go into it that these factors certainly amount for some of it.

So, these are the top 5 ways to know if you are cut out to be an entrepreneur.

1. Are You Able to Deal with Uncertainties?

At some point in your business, or your career of entrepreneurship, you will face uncertainty. No matter who you are or what type of business you open, uncertainty is most certainly to be a part of your path. It doesn’t mean you can’t create certain pieces to put you in the best position, but what it does mean is that even with that being the case, uncertainty is guaranteed to be an element you face along the way.

There can be uncertainty around staffing, finances and reaching goals among other things. But it is crucial to be able to handle the uncertainties and not allow them to slow you down or stop you from moving forward in your business venture.
 

entrepreneur-woman-worried
 

2. Are You Able to be Malleable?

The reason you need to be malleable is because you are going to have to take some hits and curveballs along the way. There will be times when what you expected to occur doesn’t happen and what you hadn’t expected will. So, you must know how to move with the flow of things and to be adaptable to the differing circumstances you will face on your path.

Check out Part 2 of this article here.


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Some Amazing Women Coming Up in 2019

Some Amazing Women Coming Up in 2019

After spending some wonderful downtime with myself and my family for Thanksgiving, it is time for me to break away from my cocoon and get back to work and close out the end of 2018.

Holidays are always so wonderful spent with family and friends and being able to unplug from my busy, busy, busy life and take some time to just stop and breathe.

After taking some unexpected time off, but clearly so necessary for my mind, body and spirit, I am back at work interviewing fabulous women for an upcoming Women on the Move episode.

There are some amazing women coming up in 2019 and I am so grateful to be able to share their stories with the world.

Emily Perl Kingsley was a writer for Sesame Street for nearly 5 decades. The 23 Emmy Award winner created the first characters on television with disabilities and the first network television movie that featured a disabled person.
 

emily-kingsley
 

Elaine Adler heads the Adler Aphasia Center which is the leading organization for Aphasia in the world. Her and her husband started the center when he developed the condition. I was told Elaine’s age prior to meeting her, but when I saw her in person, I had to ask her myself because I couldn’t believe it. She looks so fabulous!
 

elaine-adler
 

Di’ta Monique has an unbelievable story of survival. If I hadn’t been the person to find her and produce her story, I probably wouldn’t have believed it myself. This singer and actress’ story will surely make you a believer in the impossible. We all had tears in our eyes as she shared her story when we filmed yesterday.
 

dita-monique
 

I will keep you posted on the airing dates of these amazing women as their stories are all absolutely worth watching when they air.

As the year comes to a close and I look forward to 2019, I am overwhelmed and utterly grateful for the abundance present in my life. Thank you all for being a part of my journey. The ride just wouldn’t be the same without you here sharing it with me.

I excitedly await all to come in 2019!


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3 of the Biggest Challenges Facing Women Business Owners Today

3 of the Biggest Challenges Facing Women Business Owners Today

I recently had the opportunity to attend an event for women business owners in a suburb of New York City. The event was focused on the challenges women business owners experience while running their companies.

It was a very interesting conversation around the difficulties that plague many women business owners. Although the owners represented were in the NYC area, I am sure that women business owners across the country share their sentiments.

One of the major challenges that were discussed was related to funding. Capital is one of the main reasons why businesses are forced to close. Where do you get it? Where are the best options? How do you put yourself in the best position for funding? These were all questions and challenges that many of the business owners had to face.
 

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Another issue they tackled was around being a woman in a predominately male industry or just being disregarded or overly questioned by men in a non-male dominated industry. This was actually surprising to me as it has never been my experience. But it was evident how present it was for many who were sharing as part of their experience.

Some of these women business owners were in heavily male dominated arenas such as construction and moving. Some were actually told by colleagues that they were expecting them to fail.
 

women-entrepreneur-challenges
 

We as human beings, and certainly as women, have our own questions and often times insecurities around our abilities to do different things especially those things we’ve never done before. The added pressure and stress of having individuals tell you that they are waiting for you to fall I find to be very saddening. But this is the reality for many female business owners across the country.

The 3rd challenge many of these business owners faced was related to having to learn exactly what to do at different times in their businesses. How to do it and when to do it without ever having the experience of doing it before. Many credit mentors and other business owners with previous experiences for assisting them and giving recommendations, but ultimately the final decision fell on the actual business owner to make the best decision for their business and then learn from the outcome depending on the results. Asking for and seeking help was a big factor for many of them to move their businesses ahead.

Although these issues were discussed by women business owners, I know that the first and the third challenges described are shared by all business owners, male or female, in America.


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