Why the Right Branding Can Make Your Business Boom

Why the Right Branding Can Make Your Business Boom

Branding has been very much on trend in the business world over the last several years. So much so that entrepreneurs can spend anywhere from $3,000 to over $30,000 to have someone come up with the perfect brand for them.

The perfect branding speaks to exactly what your business represents. It’s tied to its ideas, beliefs, principles and many other factors that speak to those that come in contact with your business and brand.
 

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Great branding can give you opportunities that your business doesn’t even necessarily deserve. You can lack the experience, and even the knowledge in some cases, but if your branding is powerful – you can definitely win the race.

People love to see beautiful images, photography, polished graphics, effective messaging, professional logos and consistency throughout the different areas of your brand and business.

The right branding will attract potential customers, clients and partners to you. It will draw the attention of those who might want to get to better know you, your business, and your offerings.
 

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Your brand shows up in the room before you and stays long after you are gone.

I have received a variety of offerings specifically from people being attracted to our brand. I was hired a couple of years ago to be the keynote speaker for a major city event by a person who was attracted to the branding from one of our Facebook ads.

I also received an offer from a Bravo star who was interested in going into business with me. My branding attracted her to me. Unfortunately, her brand repelled me from working with her.

The last example I will share was when I was offered to be on a panel of a major city event. There was a famous author and filmmaker who was going to be a part of it as well. Solely based on the branding of my business, they reduced the author’s compensation so that they could include me and they paid me a higher fee than they paid her. That is the power of great, effective branding.
 

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Spend some time today thinking about what your business represents and the messaging it’s putting out in the world as well as the brand you are creating for yourself as an individual. For many entrepreneurs, both the brand of your business as well as the branding for yourself as an individual are affecting your business’ bottom line.

If you need support and assistance creating your brand, or rebranding your business, please email us at info@leverageupyourbusiness.com. We’d love to be able to assist you.

My dress is by Byron Lars Beauty Mark.


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The Top 5 Things To Do When Your Business Is In a Lull – Part 1

The Top 5 Things To Do When Your Business Is In a Lull – Part 1

It’s often very difficult for an entrepreneur to pull themself out of a slow time in their business. This difficulty is for a variety of reasons, but often times when one is in that place, it takes all they have to pull themselves out of it. Contrary to what many entrepreneurs may think, all businesses experience a slow down at times and must do whatever is necessary to move themselves and their businesses forward.

There are different ways to move yourself forward if you find yourself there, but below you will find what I believe to be the top five ways to do it.

1. Go Out and Get Inspired!

When you’re feeling low about where you are in your business or your actions and inactions in getting yourself there, one of the best things you can do is to go find inspiration.
 

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No matter where things are in your business, and how bad you may feel about your current state, there is always someone out there whose situation is worse. There are tons of entrepreneurs who had the deck totally stacked against them and they succeeded at this entrepreneurial game anyway.

Finding inspiration can be done in a myriad of ways. It can be done by reading the story of an amazing, unrelenting business owner. It can be done by watching the inspirational story of someone who overcame extraordinary odds in their business and life. Or it can be done by attending an event which exposes you to such people and stories. All that matters is you find it.

Inspiration is everywhere! Go out and get some to inspire you to do the next steps that are required in your business now.

2. Remember What Worked When Your Business Was at a High and Do It Again!

Now obviously this one assumes that you have previously had some wins in your business. If you have not, then you need to start at the basics and invest in some education on what’s required to create a successful business.

But for those entrepreneurs who have had success, many seem to have a short memory as it relates to the actions they did that worked and benefited their businesses financially. Why do I say that? I say it because if they consciously remembered what they did that kept them at a high in their business, as opposed to their inaction around what was putting them in a rut, then seemingly they wouldn’t allow themselves to get there again in the first place.
 

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I was recently speaking to a new client who was complaining to me about the current sales in her business and compared her current situation to someone else’s high sales in theirs. When she was telling me the story, she went into great detail about what the other person was doing that had their business booming and articulated her inaction in hers.

It was quite obvious to me that she was not hearing clearly what she was saying, because if she did she would implement some of the things that the other entrepreneur was doing in her business instead of complaining about hers.

When I discussed with her the current state she was facing compared to what she did when she was receiving sales, she responded as if she was surprised. She then said she would start to do those things again to pull her business out of its current state.

Check out Part 2 of this article on Friday.


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Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

Top 5 Ways to Know if You’re Cut Out to Be an Entrepreneur – Part 2

This is a continuation of Part 1.

There will be seasons in owning a business where you’ll have a lot of wins and there will be certainly seasons when you’ll have a lot of losses. But whichever way the seasons blow, you must be ready and willing to do whatever is necessary to adjust with the times.

What is extremely important and connected to the characteristic of malleability is resilience. You have to be able to adjust and maneuver to whatever is happening in your business and you have to be equally able to recover from setbacks that occur as well.

You will undoubtedly hit obstacles and adversity along the way. So, you must be able to recover quickly from those trials and struggles to land back on your feet and be able to live in your business another day.
 

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3. Are You a Problem Solver?

One of the top things that you will do as an entrepreneur is solve problems. Each day will offer you the opportunity to discover new ways of solving new challenges that face your business. Doing so will grow you in ways you can’t even imagine. So, problem-solving, and the ability to do so is a quality that is necessary and essential as a business owner.

4. Are You Open to Growth and Learning?

Entrepreneurship is all about learning and growing. If you are not interested in either, the world of entrepreneurship is not for you. Most entrepreneurs go into business without ever having any business experience or knowledge. Although not the best way to go into business, most of these entrepreneurs end up learning on the job. You have to be willing to adjust your thinking, adjust your doing and be open to ideas and concepts you never imagined before.

If learning and growing is not on your list of ambitions or if it’s something you’re resistant to doing, entrepreneurship is definitely not the right option for you. However, if you are open to learning different ways of thinking, different ways of being to improve all levels of your business and of yourself, then entrepreneurship very well may be a great opportunity for you.

5. Do You Have Faith and Belief in Yourself?

Entrepreneurship is not the career to go into if you have low self-esteem. Why? Because the challenges you will inevitably face as an entrepreneur will create more insecurity and uncertainty in the belief of yourself than you had prior to going down this road.

Although you may have the support of staff, employees and team members, at the end of the day, when all the dust settles, if you do not believe in yourself and your ability to hurdle the challenges and move forward, you will not succeed.
 

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A big part of the entrepreneurial game is the mental development and processing that has to occur long before you see successes in your bottom line. If you do not believe in your ability to weather the storms, you too, as many that were discussed at the beginning of Part 1 of this article, can very easily find yourself in a depressive state of mind.

All the preparation in the world will not prevent you from having to endure some trials and challenges in running a business. Even with them, it does not mean it is not doable – what it does mean is that you have to put yourself in the best position possible to make the best choices that will put your business in the most optimum position to succeed.

It also means that before you throw your hat in the entrepreneurial ring, you should work on developing some of the characteristics that will be essential to keep you in the game. I’m a believer that it can be done. But you have to be willing to stay on your grind, persevere and do all that is necessary to keep your business and yourself in the game.

Affirmations can help you break through fears, challenges, self-doubt and all sorts of things that block us.

The 7 tips I offer in this free report have the amazing power to help you break through these blocks so you can soar! Access the free report here.


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Some Amazing Women Coming Up in 2019

Some Amazing Women Coming Up in 2019

After spending some wonderful downtime with myself and my family for Thanksgiving, it is time for me to break away from my cocoon and get back to work and close out the end of 2018.

Holidays are always so wonderful spent with family and friends and being able to unplug from my busy, busy, busy life and take some time to just stop and breathe.

After taking some unexpected time off, but clearly so necessary for my mind, body and spirit, I am back at work interviewing fabulous women for an upcoming Women on the Move episode.

There are some amazing women coming up in 2019 and I am so grateful to be able to share their stories with the world.

Emily Perl Kingsley was a writer for Sesame Street for nearly 5 decades. The 23 Emmy Award winner created the first characters on television with disabilities and the first network television movie that featured a disabled person.
 

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Elaine Adler heads the Adler Aphasia Center which is the leading organization for Aphasia in the world. Her and her husband started the center when he developed the condition. I was told Elaine’s age prior to meeting her, but when I saw her in person, I had to ask her myself because I couldn’t believe it. She looks so fabulous!
 

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Di’ta Monique has an unbelievable story of survival. If I hadn’t been the person to find her and produce her story, I probably wouldn’t have believed it myself. This singer and actress’ story will surely make you a believer in the impossible. We all had tears in our eyes as she shared her story when we filmed yesterday.
 

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I will keep you posted on the airing dates of these amazing women as their stories are all absolutely worth watching when they air.

As the year comes to a close and I look forward to 2019, I am overwhelmed and utterly grateful for the abundance present in my life. Thank you all for being a part of my journey. The ride just wouldn’t be the same without you here sharing it with me.

I excitedly await all to come in 2019!


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3 of the Biggest Challenges Facing Women Business Owners Today

3 of the Biggest Challenges Facing Women Business Owners Today

I recently had the opportunity to attend an event for women business owners in a suburb of New York City. The event was focused on the challenges women business owners experience while running their companies.

It was a very interesting conversation around the difficulties that plague many women business owners. Although the owners represented were in the NYC area, I am sure that women business owners across the country share their sentiments.

One of the major challenges that were discussed was related to funding. Capital is one of the main reasons why businesses are forced to close. Where do you get it? Where are the best options? How do you put yourself in the best position for funding? These were all questions and challenges that many of the business owners had to face.
 

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Another issue they tackled was around being a woman in a predominately male industry or just being disregarded or overly questioned by men in a non-male dominated industry. This was actually surprising to me as it has never been my experience. But it was evident how present it was for many who were sharing as part of their experience.

Some of these women business owners were in heavily male dominated arenas such as construction and moving. Some were actually told by colleagues that they were expecting them to fail.
 

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We as human beings, and certainly as women, have our own questions and often times insecurities around our abilities to do different things especially those things we’ve never done before. The added pressure and stress of having individuals tell you that they are waiting for you to fall I find to be very saddening. But this is the reality for many female business owners across the country.

The 3rd challenge many of these business owners faced was related to having to learn exactly what to do at different times in their businesses. How to do it and when to do it without ever having the experience of doing it before. Many credit mentors and other business owners with previous experiences for assisting them and giving recommendations, but ultimately the final decision fell on the actual business owner to make the best decision for their business and then learn from the outcome depending on the results. Asking for and seeking help was a big factor for many of them to move their businesses ahead.

Although these issues were discussed by women business owners, I know that the first and the third challenges described are shared by all business owners, male or female, in America.


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