The Top 5 Things To Do When Your Business Is In a Lull – Part 1
It’s often very difficult for an entrepreneur to pull themself out of a slow time in their business. This difficulty is for a variety of reasons, but often times when one is in that place, it takes all they have to pull themselves out of it. Contrary to what many entrepreneurs may think, all businesses experience a slow down at times and must do whatever is necessary to move themselves and their businesses forward.
There are different ways to move yourself forward if you find yourself there, but below you will find what I believe to be the top five ways to do it.
1. Go Out and Get Inspired!
When you’re feeling low about where you are in your business or your actions and inactions in getting yourself there, one of the best things you can do is to go find inspiration.
No matter where things are in your business, and how bad you may feel about your current state, there is always someone out there whose situation is worse. There are tons of entrepreneurs who had the deck totally stacked against them and they succeeded at this entrepreneurial game anyway.
Finding inspiration can be done in a myriad of ways. It can be done by reading the story of an amazing, unrelenting business owner. It can be done by watching the inspirational story of someone who overcame extraordinary odds in their business and life. Or it can be done by attending an event which exposes you to such people and stories. All that matters is you find it.
Inspiration is everywhere! Go out and get some to inspire you to do the next steps that are required in your business now.
2. Remember What Worked When Your Business Was at a High and Do It Again!
Now obviously this one assumes that you have previously had some wins in your business. If you have not, then you need to start at the basics and invest in some education on what’s required to create a successful business.
But for those entrepreneurs who have had success, many seem to have a short memory as it relates to the actions they did that worked and benefited their businesses financially. Why do I say that? I say it because if they consciously remembered what they did that kept them at a high in their business, as opposed to their inaction around what was putting them in a rut, then seemingly they wouldn’t allow themselves to get there again in the first place.
I was recently speaking to a new client who was complaining to me about the current sales in her business and compared her current situation to someone else’s high sales in theirs. When she was telling me the story, she went into great detail about what the other person was doing that had their business booming and articulated her inaction in hers.
It was quite obvious to me that she was not hearing clearly what she was saying, because if she did she would implement some of the things that the other entrepreneur was doing in her business instead of complaining about hers.
When I discussed with her the current state she was facing compared to what she did when she was receiving sales, she responded as if she was surprised. She then said she would start to do those things again to pull her business out of its current state.
Check out Part 2 of this article on Friday.
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