Bloggers Take Over New York Fashion Week

Bloggers Take Over New York Fashion Week

This week is fashion week in New York City. This is where fashion meets the city and top designers come through showing their newest and latest designs to the industry and the public.

I was fortunate enough to be able to attend a fashion week event for influencers. Influencers are those people who have significant followings on social media platforms. Although not traditional celebrities, many of these people have gained tremendous notoriety and have an abundance of influence over their followers and fans. Many of these influencers are now sitting in the front rows of shows by highly sought after designers and are now rivaling retailers in the fashion world.

 

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Photo Credit: Baroque Lifestyle


 

The event I attended featured experts in the world of blogging as well as influencers themselves at all levels. From micro-influencers (under 100K followers) to macro-influencers (100K followers and over), there were people at all levels sharing their experiences and some of their challenges.

If you’ve ever wanted to be a blogger in any field, one of the things you need to know for sure is that you must have consistency.

Just like everything else in life, consistency is required to create anything that lasts. Whether you want to feature the latest fashions or homes and architecture, consistency is key so your readers know they can look to you for regular content and information on the topic.

To build consistency requires a great amount of time and energy creating content. Consistent appealing photographs and writing are among the elements that are required to create a successful blog.

Brands have been putting millions of dollars behind bloggers for years. Bloggers have completely changed the marketing game. Some blogs gross upwards of millions of dollars from the marketing and sales on their platforms.

 

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Photo Credit: fashionweek.com


 

Many retailers are going the route of creating employees that are now influencers. Equinox and Macy’s are among two large brands to start doing so. Because influencers share their world with those on their platforms, these companies have started to use their own staff members to create similar relationships with the public. However, since they are employees, they can be controlled in a way that regular bloggers cannot.

With bloggers becoming such a force, not only in fashion, but in retail across the board, it will be very interesting to see what happens with traditional marketing as the field of blogging continues to explode.


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5 Reasons Why I Decided to Start a Blog!

5 Reasons Why I Decided to Start a Blog!

Blogs can be a very powerful way to share the elements of your world with those that are part of your community. Today, I am excited to share, as my very first blog post, the five reasons why I decided to start my very own!

1. It is finally the season for it.

After decades of tackling other forms of communication – as a singer, an attorney, a writer, a speaker, online marketing and now television – it just seemed to be the right time for me to jump into the blog world.

For years, people have been asking me to blog about my life and share many of the interesting, sometimes challenging, thought-provoking and amazing experiences I have been blessed to have in this life. Many have been wanting me to share more of my life – from those that work with me daily in my business to clients, followers and friends.

Although no one ever believes me, perhaps because I appear so comfortable on stages, in real life, I am quite shy and extremely private in ways. So, the thought of sharing my life in this way just felt abnormal to me.

We are so funny as humans. I can stand on stages in front of thousands to speak or to perform, but sharing what I consider to be my private life in such a public way was just too much for me. Well, that was until now!
 

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2. I need to be stretched.

It is time to grow! I am always focused on growing. In the words of one of my favorite people in the world, Dr. Cornel West, “I die a death each day” to grow into my next place of being. I knew it was now time for me to expand in a different way that only creating a blog would provide. I tell my clients all the time how important it is to be stretched. Well, that applies to me too! And I have been feeling like I need a new challenge to push me out of my comfort zone.

3. I am finally ready.

Although I still have some of the thoughts I described above, I am now in a new place and space of being ready to share more in this way. I must say that I have been blessed to live an extraordinary life in so many ways and to be able to share some of those pieces with others I believe is a gift.
 

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4. I can share my favorite things.

One great thing about having a blog is that I can share lots of things in many areas. There are so many favorite things that I come across in life, business, travel, real estate, health, and so much more that my ability to now have a platform to share them with others just excites me!

5. It creates another stream of revenue.

Well look, one of my jobs is that of a Business Leveraging Strategist.

So what does that mean? It means that I indentify ways for businesses to create additional revenue streams to grow at top speed, using leveraged components. And when creating additional revenue streams in a business, depending on the type of business, a blog can be a great way to do it. Most blogs are not revenue generating, but when you create one that is, it can be an amazing, fun way to do it! (I will do an upcoming post on ways to monetize a blog.)

So for all of these reasons and more I decided to finally listen to the universe and take the plunge into the world of blogging!
 

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It is so ironic, or perhaps not at all, that on the day I took a tremendously courageous step for me to launch this blog, I would also be launching the Courageous Living 7-Day Challenge. I have to laugh at that, because although it was inspired by what I discussed on the most recent episode of Women on the Move (check your local listings for airing dates), the universe always has a way of divinely ordering exactly what you need, precisely when you need it. So, if you’re up for the challenge and need to build your courage muscle, join me and others as we work on strengthening ours together.

It starts today and it is totally free… http://leverageupyourlife.com/courage

I’d love to hear about how you are stretching yourself in your life or business. Let us know in the comments below, on our Instagram page, or on Facebook. Be sure to tag me in your post.

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